Colour Essay Research Paper ABOUT COLORMarketing psychologists

Colour Essay, Research Paper

ABOUT COLOR

Marketing psychologists state that a lasting impression is made within ninety seconds and that color accounts for 60% of the acceptance or rejection of an object, person, place, or circumstance. Because color impressions are both quick and long lasting, decisions about color are a critical factors in success of any visual experience.

Today’s businesses and products exist worldwide.

Color is the key to communicating without words.

The human eye can see at least 7,000,000 colors. Some colors generate mass appeal; others appeal to higher socioeconomic groups. Specific color combinations appeal to women; others to men. Color has become so integral to marketing that nothing is left to whimsy. The right color will generate a positive and powerful response. The wrong color can be a costly mistake.

User Interface Design

Color is an indispensable tool for successful interface design. It’s part of the aesthetics – making a computer-human interface look good, but it also plays a far more important role in functionality. The right colors will draw the eye to the most important areas. They will increase readability and minimize optical fatigue. The wrong colors will distract the viewer and lower the level of comprehension . We focus on four things simultaneously in all user-interface designs: optical effects, symbolism, aesthetics and technological components.

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This series gets you up to speed quickly and confidently!

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