Pet 79 Essay, Research Paper
Tuesday November 28,1995
Marketing Mix
Product:
-Pet 79 is a Consumer good, its a preference good
-new product
-Detyzo frozen dog dessert
-six-serving carton package
Price:
-low and fixed
-no seasonal variations always a dessert
-covers the cost and product
Place:
-started distributing in the mid-west
-extended to reach all dog consumers
-intensive distribution
-the retailers would be the general stores in the urban and suburban areas (located in department stores, convenience and supermarket stores)
-transportation would be by fright liners with cooling systems to keep it fresh
-Stored in warehouse freezers and other frozen department stores
Promotion:
-reward for your dog
-persuasive advertising
-use the pull strategy
-promotion would be advertised over the tv, radio, newspaper and in magazine ads