Mass Media, TV, TV Past and Future

Mass MediaMass media are one of the most characteristic features ofmodern civilizations. People are united into one global community with the helpof mass media People can learn about what is happening in the world very fastusing mass media.The mass media include newspapers, magazines, radio, TV.The earliest kind of mass media was newspaper.

The firstnewspaper was Roman called Acta Diurna started in 59 B.C. Magazines appeared in 18 century.The most exciting and entertaining kind of mass media istelevision. It brings moving pictures and sounds directly to people s homes. Soone can see events in faraway places.Radio is widespread for its portability. It can be easilycarried around. People like to listen to the

Radio in the park, on the beach,at the seaside, in the car, while driving a car, on the picnic. The main kindof radio entertainment is music, news, musical quiz.Newspapers can present all comment on the news in muchdetail in compares on to radio and TV.Magazines are designed to be kept for a long time. So ithave cover and binding. They are printed on better paper then newspapers.

The youngest kind of mass media is global computer netcalled Internet. I think that Internetis kind of mass media of the future. People can find on word wild web wholeinformation about all things from sport to travel, from music to shopping.Internet is the most advanced and fast-growing kind of digital media. It givespeople the freedom of speech and self-expression unavailable before, at thesame time allowing

many new and unforeseen combinations of different mediatypes. Internet is also the foundation of new technologies that will impact thesociety in numerous ways, such as e-commerce and virtual multi-user communities.TV. The name Television comesfrom Greek word meaning far and Latin word meaning to see so it means tosee far . There are commercialstations, they sell advertising

time to pay for their operating costs and tomake profit The public stations are nonprofit organizations. Commercial TV stationsbroadcast mostly entertainment programs to attract lager number of viewers. These programs include lightdramas called situation comedies, action-packed dramas about life ofdetectives, police officers, lawyers and doctors, show dancers and singers,movies, quiz shows, soap operas, cartoons,

talk shows. On talk shows a hostinterviews politicians, TV, movie stars athletes. There are also sportprograms, brief summaries of local, national and international news. Advertising is an important part ofcommercial TV. Commercials appear between and during most programs. They urgeviewers to bye different kinds of products from dog food to hair spray, fromcars to insurance

polices. Public TV focuses mainly oneducation and culture. Public TV also broadcasts plays, ballets, symphonies aswell as programs about art and history. It attract less viewers then commercialTV. TV.Past and Future. In just half a century,television has covered the planet. TV affects our daily life is a way that noother media can.

It was simply an idea of a machine able to broadcast bothsound and vision. FirstTV-sets were in black and white. Since 1980 there have beenfour major developments of TV. The firstis video, which has given viewers the power to control what they watch and whenthey watch it. These days, fifty percentof homes have a video-cassette-recorder VCR and millions more are being soldevery year. The second is satellite

TV.Thanks to direct broadcast satellites DBS dozens of new channels are nowavailable to everyone who buys a receiving dish . Many of these new channelsspecialize in one kind of program only news, sport, cartoons, music, movies. The third development iscable a system of hi-tech wires. Which provides even more channels. So, TV has come a very longway in a very short time.