Paper
Technical codes 1)
Shot size 2)
Long shot 3)
Mid shot 4)
Close u 5)
Extreme close up Lighting Low Key ? Dramatic, moody High Key ? Bright and exciting Low contrast ? Not many different colours, everyday High contrast ? Dramatic, volatile Focus Deep ? Look at everything Selective ? Looks at most important subject Soft ? When edges blur together Denotation and connotation REMEMBER: Keep the actual image separate from the
interpretation of it. Denotation ? What is literally in the picture Connotation ? Different interpretations which might be
associated Genre We have genre because it gives the producer a list of
ingredients which he/she can use to make an effective product. Audience expectations need to be met with genre in order for
it to be successful. Critics and analysts use genre as a basis for comment Within Genre there is always the following components; Stock
characters Stock
Plots Stock
situations, issues and themes Stock
locations and backdrops Stock
props and signifiers Music Generic
Conventions
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