Реферат по предмету "Иностранный язык"


The History And Rise Of

Internet In The Business World Essay, Research Paper

Introduction

The history of the Internet traces its roots to the United States government. The original use of the information system was to maintain communication during the cold war, with the Soviet Union in 1969, by the Department of Defense, incase of a nuclear attack or a major catastrophe. The National Science foundation created the Internet based on the ARPAnet.

The first mass connection was between the University of California Santa Barbara, Stanford Research Institute, the University of Utah and the University of California Los Angeles.Ray Tomlinson develops E-mail in 1972.The ARPAnet became obsolete in 1982, but the basis for the program is still used at the present time. The Web began in 1989;it wasn?t released to the world till the early 90?s that?s when it became the World Wide Web. In 1993 Marc Andressen created software for the Internet to publish text, images and sound. Andressen also introduced the first graphical Web browser, called Mosaic, still in use today.

The United States runs most of the access to the Internet with 62% of all the routers, next closest is the United Kingdom with 5.2%. That is just an example of what America controls much on the Internet. 70% of the writing on the Internet is in English, next is Japanese.

Statistics say 1 in 3 people use the Internet for E- Mail, 1 in 6 use it because they want to find out how it works, 1 in 8 want business information and 1 in 2 go to the Internet for education, hobbies, job listings, and entertainment. In 1993 less than 1% of users paid for use of the Internet. By 1995, it rose to over 200% due to the profits companies made from the providing this service. This became a common change that businesses have made since the beginning of the information highway.

It was then clear that the Internet wasn?t going anywhere anytime soon. This stared a trend, which is still being felt today and into the near future.

Because of the demand for the Internet around the World, and the amount of capital a business could make that provides this service, is astounding, a good example of this is Cisco, a once Silicon Valley based business, which is now a Internet technology provider, reaped in $10 billion in 1986 without an IPO (initial public offering), and this is 14 years before the Internet became what it is today. In 1999 they became the third company in history to surpass $300 billion in market capitalization, second is Microsoft, and first is General Electric.

Out of 150 million people who have access to the Internet 80 million of them are looking for opportunities to make a profit on the Internet.

The entrepreneurs, small business owners, and large corporations are changing the Internet. Some of the information that use to be free is now being held for a price to subscribe to a companies web site. This is mainly because of the money involved in the E-commerce businesses and the amount of information acquired everyday in the use of the Internet, whether it?s a question about a service or a complaint about a product.

Internet based businesses have went from poor to rich overnight, this is the reason most people are in search of the goldmine of answers and money the Internet provides to the public through business on the Internet.

Internet based businesses have went from poor to rich overnight and have a market full of consumers that are financially stable and are in demand of services and information from the Internet, this is the reason most businesses are in search of the goldmine the Internet provides.

I.The three main reasons for people using the Internet.

A. Communication

1.lower long distance charges than the telephone

2.technology being developed to make long distance phone calls free

3.E-mail

4.less expensive than postage stamps and paper

5.is less time consuming

6.availbe 24 hours a day 7 days a week

7.unlimited boundaries

B. Business

1.80 million out of 150 million are on Internet for business opportunities

2. No geographic boundaries

3.access to more consumers

4.150 businesses join the Internet every day

5. Open 24 hours a day

6. Less labor force needed

7.able to answer question 24 hours a day

8.a bigger and cheaper way to advertise

C. Education

1.more than 51% of instructional rooms had Internet access in 1998.

2.Classes and Seminars over Internet can be taken

3.virtualy all schools in the US are connected to the Internet and

hookups in classrooms have increased 20 fold-since 1994

4.convienience, now people can learn at home

5.Internet based training has become a common business tool used

to obtain advancements in job level.

6.new updates on material learned available daily

7.tutoring over the Internet is available

II. Why Business makes up a major part of the Internet

A. Entrepreneur

1.a independently owned business can start up with under $1500.

2.small labor needed if any.

3.no need for warehouse the, Internet provides a business were you

can sell their products from your home or office.

4.advertising cost are lower because of E-mail and Internet business

Web page communities.

B. Small businesses

1. 40% of small businesses have their own web site.

2. small businesses owned by women are more likely to have access

to the Internet than males that?s 67% vs. 63%.

3.minority owned business buy goods and services from the Internet

more than other at 53% vs. 37%.

4.more than 600,000 small businesses were selling their products and

service via e-commerce sites in 1999 with valued transactions at

$25 billion.

5.of 7.5 million small businesses 11% were engaged in e-commerce activity.

6.71% used E-mail in 1999.

7.58% conduct business research on the Internet.

C.Corporations

1.B2C (Business to consumer) sales just over the Internet will grow

from an estimated $25 billion in 1999 to over $152 billion by

2002.

2.In Internet advertising, opposite of television advertising,

the top 10 Internet corporations spent only

$367 million which is on an average $36.7 million a piece which is

fairly low to advertise your corporation to the world everyday in a

month.

3.The nations largest ISP (Internet service provider) reaches nearly 50.3

million consumers.

4. Categories leading online spending were consumer-related (31

percent), financial services (17 percent), computing (16 percent),

new media (12 percent) and business services (7 percent).

III. Why business are doing so well on the Internet

A. Buyer Demographics

1.two thirds of those who shop the Internet at least three times a week

are women, 32% of these women have incomes of over $75,000

a year .

2.the biggest gap in Internet shoppers exist between the rich and poor

not between ethnic groups.

3. 70% attend college, and 65% have white-collar jobs.

4.users that have been on the Internet 3 years or longer are reported

to spend an average of $266, compared to newcomers with an

average of purchase of $109 every three months.

5.teens spent $161 million online in 1999, that?s only 1% of the total

US online spending. Estimated to go over $1.4 billion by 2002.

6.Internet users increase by 10% every day.

IV. Conclusion

Business on the Internet has no signs of disappearing or getting smaller. With over 150 businesses joining daily, plus research has also been done and its is estimated that by the year 2004, if not sooner, there will be 90 million consumers on the Internet.

With the technology advancing, to where you can access the Internet from a cellular phone, your car, even your TV, plus MP3 which downloads music from the Internet and can hold over 1000 songs, the Internet is becoming a way of life for some people and for businesses a very profitable outlook in the future.

The Internet has changed a number of areas in society, especially the business world, in the past 20 years. In the last 40 years the Internet has went from a method of defense communication for the government, to a business venture for an entrepreneur or a fortune 500-company .The Internet is away for gaining consumers, products and capital for a business.

Work Cited

1.Bunnell, David. Making The Cisco Connection, The Story Behind The

Real Internet Super Power. New York. John Wiley & Son Inc. New York. 2000.

2.Christopher, Harper. And That?s the Way It Will Be. New York. NY University New York.1998.

3.Cyber Atlas. Internet. Com Corp. 1998-2000. 15 July.

http://cyberatlas. Internet.com/ markets/education/

4. Government and Education Log On. PC Magazine 27 June 2000: 12.

5. How does the Web work. CNET Networks. 1995-2000. 6 July.

http://coverage. cnet. com/Content/ Features/ Techno/ Networks/ ss04.html

6.Juliussen, Egil. Internet Industry Almanac. Nevada. Computer Industry Almanac Inc.1998.

7. Project Xanadu. Project Xanadau History. 1999. 9 Feb.

http://www. Xanadu. net/ com.

8.Vablais, Cerise, and, Tony Leiniger. How the Web Was Won.Redmond Wash: Microsoft, 1998.

9. What is the Web. CNET Networks. 1995-2000. 6 July.

http://coverage. cnet. com/Content/ Features/ Techno/ Networks/ss03.html.

Work Cited

1.Bunnell, David. Making The Cisco Connection, The Story Behind The

Real Internet Super Power. New York. John Wiley & Son Inc. New York. 2000.

2.Christopher, Harper. And That?s the Way It Will Be. New York. NY University New York.1998.

3.Cyber Atlas. Internet. Com Corp. 1998-2000. 15 July.

http://cyberatlas. Internet.com/ markets/education/

4. Government and Education Log On. PC Magazine 27 June 2000: 12.

5. How does the Web work. CNET Networks. 1995-2000. 6 July.

http://coverage. cnet. com/Content/ Features/ Techno/ Networks/ ss04.html

6.Juliussen, Egil. Internet Industry Almanac. Nevada. Computer Industry Almanac Inc.1998.

7. Project Xanadu. Project Xanadau History. 1999. 9 Feb.

http://www. Xanadu. net/ com.

8.Vablais, Cerise, and, Tony Leiniger. How the Web Was Won.Redmond Wash: Microsoft, 1998.

9. What is the Web. CNET Networks. 1995-2000. 6 July.

http://coverage. cnet. com/Content/ Features/ Techno/ Networks/ss03.html.




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